{"id":317,"date":"2022-06-28T23:53:57","date_gmt":"2022-06-28T23:53:57","guid":{"rendered":"https:\/\/securitybriefing.net\/?p=317"},"modified":"2022-06-28T23:53:57","modified_gmt":"2022-06-28T23:53:57","slug":"relatia-dintre-securitatea-site-ului-si-seo","status":"publish","type":"post","link":"https:\/\/securitybriefing.net\/ro\/securitate\/relatia-dintre-securitatea-site-ului-si-seo\/","title":{"rendered":"Rela\u021bia dintre securitatea site-ului web \u0219i SEO"},"content":{"rendered":"

\u00cen era digital\u0103 \u00een care tr\u0103im \u00een prezent, aproape fiecare afacere are nevoie de o platform\u0103 online \u2013 adic\u0103 un site web \u2013 pentru a ajunge la mai mul\u021bi clien\u021bi. Cu toate acestea, pe m\u0103sur\u0103 ce hackingul web \u0219i criminalitatea cibernetic\u0103 au crescut de-a lungul anilor, la fel a crescut \u0219i preocuparea pentru securitatea site-urilor web \u00een r\u00e2ndul afacerilor, mari \u0219i mici. De fapt, hackerii \u00eendreapt\u0103 acum 43% din toate atacurile cibernetice c\u0103tre \u00eentreprinderile mici. Impacturile unei bre\u0219e de securitate a site-ului web pot fi severe, variind de la pierderea \u00eencrederii \u0219i a \u00eencrederii clien\u021bilor p\u00e2n\u0103 la sc\u0103derea reputa\u021biei sau chiar pierderea total\u0103 a veniturilor pentru companie. \u0218i dac\u0103 asta nu ar fi suficient de r\u0103u, un site web compromis ar putea fi, de asemenea, penalizat de Google, ceea ce ar afecta negativ clasamentul s\u0103u \u0219i ar reduce semnificativ fluxul de trafic.<\/span><\/p>\n

De ce este important\u0103 securitatea site-ului?<\/span><\/strong><\/h2>\n

Exist\u0103 mai multe motive pentru care securitatea site-ului web este esen\u021bial\u0103, dar cel mai important este c\u0103 v\u0103 poate ajuta s\u0103 evita\u021bi penalizarea de c\u0103tre Google. \u00cen 2014, Google a decis s\u0103 ia \u00een considerare securitatea site-urilor web atunci c\u00e2nd determin\u0103 clasamentele de c\u0103utare, ceea ce \u00eenseamn\u0103 c\u0103, dac\u0103 site-ul dvs. nu este securizat, acesta ar putea fi \u00eempins \u00een jos \u00een rezultatele c\u0103ut\u0103rii, ceea ce face mai dificil pentru poten\u021bialii clien\u021bi s\u0103 v\u0103 g\u0103seasc\u0103.<\/span><\/p>\n

Pe l\u00e2ng\u0103 faptul c\u0103 te ajut\u0103 s\u0103 men\u021bii un bun clasament \u00een c\u0103ut\u0103ri, securitatea site-ului web este, de asemenea, vital\u0103 pentru protejarea informa\u021biilor vizitatorilor t\u0103i. C\u00e2nd un hacker atac\u0103 site-ul t\u0103u \u0219i fur\u0103 datele vizitatorilor, ar putea s\u0103-\u021bi afecteze reputa\u021bia \u0219i s\u0103 te coste scump at\u00e2t \u00een termeni de bani, c\u00e2t \u0219i de clien\u021bi.<\/span><\/p>\n

\u00cen cele din urm\u0103, securitatea site-ului web este esen\u021bial\u0103 deoarece te poate ajuta s\u0103 te protejezi de r\u0103spunderea legal\u0103. Ai putea s\u0103 te confrun\u021bi cu un proces dac\u0103 site-ul t\u0103u este hackuit \u0219i datele sensibile se scurg.<\/span><\/p>\n

Care este rela\u021bia dintre un site de securitate \u0219i SEO?<\/span><\/strong><\/h2>\n

Rela\u021bia dintre securitatea site-ului \u0219i SEO este una complicat\u0103. Pe de o parte, dup\u0103 cum am men\u021bionat mai sus, Google ia \u00een considerare securitatea site-ului atunci c\u00e2nd determin\u0103 clasamentul c\u0103ut\u0103rilor. Aceasta \u00eenseamn\u0103 c\u0103 un site securizat are mai multe \u0219anse s\u0103 se claseze mai sus dec\u00e2t un site nesecurizat.<\/span><\/p>\n

Pe de alt\u0103 parte, \u00eens\u0103, exist\u0103 mai multe moduri \u00een care securitatea site-ului poate avea un impact negativ asupra eforturilor dvs. SEO. De exemplu, dac\u0103 un hacker v\u0103 pirateaz\u0103 site-ul \u0219i trebuie s\u0103 \u00eel scoate\u021bi offline pentru o perioad\u0103 de timp pentru a rezolva problema, acest lucru v\u0103 va afecta nivelul traficului. \u00cen plus, dac\u0103 datele sensibile se scurg ca urmare a unui hack, acest lucru ar putea s\u0103 v\u0103 afecteze reputa\u021bia \u0219i s\u0103 determine oamenii s\u0103 v\u0103 evite complet site-ul.<\/span><\/p>\n

Cum pute\u021bi \u00eembun\u0103t\u0103\u021bi securitatea site-ului?<\/span><\/strong><\/h2>\n

Exist\u0103 multe lucruri pe care le pute\u021bi face pentru a \u00eembun\u0103t\u0103\u021bi securitatea site-ului:<\/span><\/p>\n

    \n
  1. Asigura\u021bi-v\u0103 c\u0103 utiliza\u021bi o parol\u0103 puternic\u0103 pentru panoul dvs. de administrare \u0219i c\u0103 o schimba\u021bi \u00een mod regulat.<\/span><\/li>\n
  2. Instala\u021bi un plugin de securitate. Aceste pluginuri v\u0103 vor ajuta s\u0103 bloca\u021bi traficul r\u0103u inten\u021bionat \u0219i s\u0103 v\u0103 proteja\u021bi site-ul de vulnerabilit\u0103\u021bile cunoscute.<\/span><\/li>\n
  3. Lua\u021bi \u00een considerare investi\u021bia \u00eentr-un certificat SSL pentru site-ul dvs.<\/span><\/li>\n<\/ol>\n

    Un SSL va cripta comunicarea dintre serverul dvs. \u0219i browserele vizitatorilor, f\u0103c\u00e2nd mult mai dificil\u0103 interceptarea datelor de c\u0103tre hackeri.<\/span><\/p>\n

    De\u0219i nu exist\u0103 o modalitate garantat\u0103 de a preveni toate atacurile, dac\u0103 urma\u021bi ace\u0219ti pa\u0219i, pute\u021bi reduce semnificativ riscul de a fi hacked \u0219i v\u0103 pute\u021bi proteja at\u00e2t site-ul, c\u00e2t \u0219i vizitatorii.<\/span><\/p>\n

    Cum v\u0103 pute\u021bi proteja site-ul web?<\/span><\/strong><\/h2>\n

    Software-ul \u00eenvechit este una dintre cele mai frecvente modalit\u0103\u021bi prin care hackerii ob\u021bin acces la site-uri web. Din fericire, exist\u0103 c\u00e2teva m\u0103suri pe care le pute\u021bi lua pentru a v\u0103 proteja site-ul de atacuri. \u00cen primul r\u00e2nd, trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 toate programele de pe site-ul dvs. sunt actualizate. Toate programele includ sistemul de gestionare a con\u021binutului (CMS) care alimenteaz\u0103 site-ul dvs. \u0219i orice pluginuri sau teme pe care le pute\u021bi utiliza.<\/span><\/p>\n

    Cel mai bine ar fi s\u0103 lua\u021bi \u00een considerare \u0219i utilizarea unui firewall pentru aplica\u021bii web (WAF). Un WAF se afl\u0103 \u00eentre site-ul dvs. web \u0219i vizitatori \u0219i ajut\u0103 la blocarea traficului r\u0103u inten\u021bionat \u00eenainte ca acesta s\u0103 ajung\u0103 pe site-ul dvs. \u00cen plus, ar fi bine s\u0103 folosi\u021bi parole puternice \u0219i autentificare cu doi factori pentru toate conturile de pe site-ul dvs. \u00cen cele din urm\u0103, asigura\u021bi-v\u0103 c\u0103 site-ul dvs. este salvat \u00een mod regulat, \u00een cazul \u00een care trebuie s\u0103 \u00eel restaura\u021bi dup\u0103 un atac reu\u0219it.<\/span><\/p>\n

    Care sunt pericolele de a avea un site nesecurizat?<\/span><\/strong><\/h2>\n

    Dup\u0103 cum am discutat, exist\u0103 multe pericole asociate cu un site web nesecurizat. Cel mai evident este c\u0103 a\u021bi putea fi penalizat de Google, ceea ce duce la o sc\u0103dere a traficului \u0219i a clien\u021bilor. \u00cen plus, hackerii ar putea s\u0103 v\u0103 sparg\u0103 site-ul \u0219i s\u0103 divulge date sensibile. Aceste ac\u021biuni ar putea s\u0103 v\u0103 afecteze reputa\u021bia \u0219i s\u0103 v\u0103 coste scump \u00een termeni de bani \u0219i clien\u021bi. Ca urmare a scurgerii de date, a\u021bi putea fi dat \u00een judecat\u0103.<\/span><\/p>\n

    \u00cen concluzie<\/span><\/strong><\/h2>\n

    Printre numeroasele motive pentru care securitatea site-ului web este esen\u021bial\u0103 se num\u0103r\u0103 faptul c\u0103 v\u0103 poate proteja de r\u0103spunderea juridic\u0103. \u00cen al doilea r\u00e2nd, v\u0103 poate ajuta s\u0103 preveni\u021bi piratarea site-ului dvs. \u00cen cele din urm\u0103, securitatea site-ului web este esen\u021bial\u0103 deoarece v\u0103 poate influen\u021ba eforturile SEO. De\u0219i nu exist\u0103 nicio modalitate de a evita complet toate bre\u0219ele, pute\u021bi reduce la minimum pericolul de a fi piratat \u0219i de a v\u0103 proteja site-ul \u0219i utilizatorii acestuia prin luarea unor m\u0103suri de precau\u021bie de baz\u0103.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    \u00cen era digital\u0103 \u00een care tr\u0103im \u00een prezent, aproape fiecare \u00eentreprindere are nevoie de o platform\u0103 online - un site web - pentru a ajunge la mai mul\u021bi clien\u021bi. Cu toate acestea, pe m\u0103sur\u0103 ce hacking-ul web \u0219i criminalitatea cibernetic\u0103... Continue reading Rela\u021bia dintre securitatea site-ului web \u0219i SEO<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,30],"tags":[],"class_list":["post-317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security","category-tech","entry"],"yoast_head":"\nThe relationship between website security and SEO | Security Briefing<\/title>\n<meta name=\"description\" content=\"Learn how website security affects your SEO ranking and find out what you can do to protect yourself from cyber-attacks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/securitybriefing.net\/ro\/securitate\/relatia-dintre-securitatea-site-ului-si-seo\/\" \/>\n<meta property=\"og:locale\" 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