{"id":317,"date":"2022-06-28T23:53:57","date_gmt":"2022-06-28T23:53:57","guid":{"rendered":"https:\/\/securitybriefing.net\/?p=317"},"modified":"2022-06-28T23:53:57","modified_gmt":"2022-06-28T23:53:57","slug":"moi-quan-he-giua-bao-mat-trang-web-va-seo","status":"publish","type":"post","link":"https:\/\/securitybriefing.net\/vi\/bao-ve\/moi-quan-he-giua-bao-mat-trang-web-va-seo\/","title":{"rendered":"M\u1ed1i quan h\u1ec7 gi\u1eefa b\u1ea3o m\u1eadt trang web v\u00e0 SEO"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 m\u00e0 ch\u00fang ta \u0111ang s\u1ed1ng, g\u1ea7n nh\u01b0 m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n m\u1ed9t n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn - t\u1ee9c l\u00e0 m\u1ed9t trang web - \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. Tuy nhi\u00ean, khi vi\u1ec7c t\u1ea5n c\u00f4ng web v\u00e0 t\u1ed9i ph\u1ea1m m\u1ea1ng gia t\u0103ng qua c\u00e1c n\u0103m, m\u1ed1i quan t\u00e2m v\u1ec1 b\u1ea3o m\u1eadt trang web c\u0169ng t\u0103ng l\u00ean trong c\u00e1c doanh nghi\u1ec7p, l\u1edbn v\u00e0 nh\u1ecf. Th\u1ef1c t\u1ebf, c\u00e1c hacker hi\u1ec7n \u0111ang nh\u1eafm t\u1edbi 43% c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng m\u1ea1ng v\u00e0o c\u00e1c doanh nghi\u1ec7p nh\u1ecf. H\u1eadu qu\u1ea3 c\u1ee7a vi\u1ec7c vi ph\u1ea1m b\u1ea3o m\u1eadt trang web c\u00f3 th\u1ec3 r\u1ea5t nghi\u00eam tr\u1ecdng, t\u1eeb m\u1ea5t l\u00f2ng tin v\u00e0 s\u1ef1 tin c\u1eady c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn gi\u1ea3m uy t\u00edn ho\u1eb7c th\u1eadm ch\u00ed m\u1ea5t to\u00e0n b\u1ed9 doanh thu c\u1ee7a c\u00f4ng ty. V\u00e0 n\u1ebfu \u0111i\u1ec1u \u0111\u00f3 ch\u01b0a \u0111\u1ee7 t\u1ed3i t\u1ec7, m\u1ed9t trang web b\u1ecb vi ph\u1ea1m c\u0169ng c\u00f3 th\u1ec3 b\u1ecb Google ph\u1ea1t, \u0111i\u1ec1u n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn x\u1ebfp h\u1ea1ng c\u1ee7a n\u00f3 v\u00e0 gi\u1ea3m l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u00e1ng k\u1ec3.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">T\u1ea1i sao b\u1ea3o m\u1eadt trang web l\u1ea1i quan tr\u1ecdng?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">C\u00f3 nhi\u1ec1u l\u00fd do t\u1ea1i sao b\u1ea3o m\u1eadt trang web l\u00e0 c\u1ea7n thi\u1ebft, nh\u01b0ng quan tr\u1ecdng nh\u1ea5t l\u00e0 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n tr\u00e1nh b\u1ecb Google ph\u1ea1t. N\u0103m 2014, Google quy\u1ebft \u0111\u1ecbnh xem x\u00e9t b\u1ea3o m\u1eadt trang web khi x\u00e1c \u0111\u1ecbnh x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 n\u1ebfu trang c\u1ee7a b\u1ea1n kh\u00f4ng an to\u00e0n, n\u00f3 c\u00f3 th\u1ec3 b\u1ecb \u0111\u1ea9y xu\u1ed1ng trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, l\u00e0m cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f3 t\u00ecm th\u1ea5y b\u1ea1n h\u01a1n.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ngo\u00e0i vi\u1ec7c gi\u00fap b\u1ea1n duy tr\u00ec x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm t\u1ed1t, b\u1ea3o m\u1eadt trang web c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u00f4ng tin c\u1ee7a kh\u00e1ch truy c\u1eadp. Khi m\u1ed9t hacker t\u1ea5n c\u00f4ng trang c\u1ee7a b\u1ea1n v\u00e0 \u0111\u00e1nh c\u1eafp d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch truy c\u1eadp, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0m h\u1ecfng uy t\u00edn c\u1ee7a b\u1ea1n v\u00e0 khi\u1ebfn b\u1ea1n ph\u1ea3i tr\u1ea3 gi\u00e1 \u0111\u1eaft c\u1ea3 v\u1ec1 ti\u1ec1n b\u1ea1c v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cu\u1ed1i c\u00f9ng, b\u1ea3o m\u1eadt trang web l\u00e0 c\u1ea7n thi\u1ebft v\u00ec n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea3o v\u1ec7 b\u1ea1n kh\u1ecfi tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd. B\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t v\u1ee5 ki\u1ec7n n\u1ebfu trang c\u1ee7a b\u1ea1n b\u1ecb hack v\u00e0 d\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m b\u1ecb r\u00f2 r\u1ec9.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">M\u1ed1i quan h\u1ec7 gi\u1eefa b\u1ea3o m\u1eadt trang web v\u00e0 SEO l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">M\u1ed1i quan h\u1ec7 gi\u1eefa b\u1ea3o m\u1eadt trang web v\u00e0 SEO l\u00e0 m\u1ed9t m\u1ed1i quan h\u1ec7 ph\u1ee9c t\u1ea1p. M\u1ed9t m\u1eb7t, nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, Google c\u00f3 xem x\u00e9t b\u1ea3o m\u1eadt trang khi x\u00e1c \u0111\u1ecbnh x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t trang an to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng cao h\u01a1n so v\u1edbi m\u1ed9t trang kh\u00f4ng an to\u00e0n.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">M\u1eb7t kh\u00e1c, tuy nhi\u00ean, c\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch m\u00e0 b\u1ea3o m\u1eadt trang web c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn n\u1ed7 l\u1ef1c SEO c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t hacker t\u1ea5n c\u00f4ng trang c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n ph\u1ea3i \u0111\u01b0a n\u00f3 offline m\u1ed9t th\u1eddi gian \u0111\u1ec3 kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1, \u0111i\u1ec1u n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 truy c\u1eadp c\u1ee7a b\u1ea1n. Ngo\u00e0i ra, n\u1ebfu d\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m b\u1ecb r\u00f2 r\u1ec9 do hack, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m h\u1ecfng uy t\u00edn c\u1ee7a b\u1ea1n v\u00e0 d\u1eabn \u0111\u1ebfn vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi tr\u00e1nh xa trang c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n b\u1ea3o m\u1eadt trang web?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">C\u00f3 nhi\u1ec1u \u0111i\u1ec1u b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 c\u1ea3i thi\u1ec7n b\u1ea3o m\u1eadt trang web:<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">\u0110\u1ea3m b\u1ea3o b\u1ea1n \u0111ang s\u1eed d\u1ee5ng m\u1eadt kh\u1ea9u m\u1ea1nh cho b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n qu\u1ea3n tr\u1ecb v\u00e0 thay \u0111\u1ed5i n\u00f3 th\u01b0\u1eddng xuy\u00ean.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">C\u00e0i \u0111\u1eb7t m\u1ed9t plugin b\u1ea3o m\u1eadt. Nh\u1eefng plugin n\u00e0y s\u1ebd gi\u00fap ch\u1eb7n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ed9c h\u1ea1i v\u00e0 b\u1ea3o v\u1ec7 trang c\u1ee7a b\u1ea1n kh\u1ecfi c\u00e1c l\u1ed7 h\u1ed5ng \u0111\u00e3 bi\u1ebft.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">C\u00e2n nh\u1eafc \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ee9ng ch\u1ec9 SSL cho trang c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ol>\n<p><span data-preserver-spaces=\"true\">SSL s\u1ebd m\u00e3 h\u00f3a giao ti\u1ebfp gi\u1eefa m\u00e1y ch\u1ee7 c\u1ee7a b\u1ea1n v\u00e0 tr\u00ecnh duy\u1ec7t c\u1ee7a kh\u00e1ch truy c\u1eadp, l\u00e0m cho vi\u1ec7c hacker ch\u1eb7n d\u1eef li\u1ec7u tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n nhi\u1ec1u.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">M\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ea3m b\u1ea3o \u0111\u1ec3 ng\u0103n ch\u1eb7n t\u1ea5t c\u1ea3 c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng, b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 nguy c\u01a1 b\u1ecb hack v\u00e0 b\u1ea3o v\u1ec7 c\u1ea3 trang c\u1ee7a b\u1ea1n v\u00e0 kh\u00e1ch truy c\u1eadp.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 b\u1ea3o v\u1ec7 trang web c\u1ee7a m\u00ecnh?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Ph\u1ea7n m\u1ec1m l\u1ed7i th\u1eddi l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 hacker x\u00e2m nh\u1eadp v\u00e0o c\u00e1c trang web. May m\u1eafn thay, c\u00f3 m\u1ed9t s\u1ed1 b\u01b0\u1edbc b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 b\u1ea3o v\u1ec7 trang web c\u1ee7a m\u00ecnh kh\u1ecfi b\u1ecb t\u1ea5n c\u00f4ng. Tr\u01b0\u1edbc ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t, b\u1ea1n n\u00ean \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 ph\u1ea7n m\u1ec1m tr\u00ean trang c\u1ee7a b\u1ea1n \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt. T\u1ea5t c\u1ea3 ph\u1ea7n m\u1ec1m bao g\u1ed3m h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung (CMS) \u0111i\u1ec1u khi\u1ec3n trang c\u1ee7a b\u1ea1n v\u00e0 b\u1ea5t k\u1ef3 plugin ho\u1eb7c giao di\u1ec7n n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 \u0111ang s\u1eed d\u1ee5ng.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">B\u1ea1n c\u0169ng n\u00ean c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng t\u01b0\u1eddng l\u1eeda \u1ee9ng d\u1ee5ng web (WAF). WAF n\u1eb1m gi\u1eefa trang web c\u1ee7a b\u1ea1n v\u00e0 kh\u00e1ch truy c\u1eadp v\u00e0 gi\u00fap ch\u1eb7n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ed9c h\u1ea1i tr\u01b0\u1edbc khi n\u00f3 \u0111\u1ebfn trang c\u1ee7a b\u1ea1n. Ngo\u00e0i ra, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng m\u1eadt kh\u1ea9u m\u1ea1nh v\u00e0 x\u00e1c th\u1ef1c hai y\u1ebfu t\u1ed1 cho t\u1ea5t c\u1ea3 c\u00e1c t\u00e0i kho\u1ea3n tr\u00ean trang web c\u1ee7a b\u1ea1n. Cu\u1ed1i c\u00f9ng, \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c sao l\u01b0u th\u01b0\u1eddng xuy\u00ean trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n c\u1ea7n kh\u00f4i ph\u1ee5c n\u00f3 sau m\u1ed9t cu\u1ed9c t\u1ea5n c\u00f4ng th\u00e0nh c\u00f4ng.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Nh\u1eefng nguy hi\u1ec3m c\u1ee7a vi\u1ec7c c\u00f3 m\u1ed9t trang web kh\u00f4ng an to\u00e0n l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea3o lu\u1eadn, c\u00f3 nhi\u1ec1u nguy hi\u1ec3m li\u00ean quan \u0111\u1ebfn vi\u1ec7c c\u00f3 m\u1ed9t trang web kh\u00f4ng an to\u00e0n. R\u00f5 r\u00e0ng nh\u1ea5t l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb Google ph\u1ea1t, d\u1eabn \u0111\u1ebfn gi\u1ea3m l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, hacker c\u00f3 th\u1ec3 hack trang c\u1ee7a b\u1ea1n v\u00e0 r\u00f2 r\u1ec9 d\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m. Nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 l\u00e0m h\u1ecfng uy t\u00edn c\u1ee7a b\u1ea1n v\u00e0 khi\u1ebfn b\u1ea1n ph\u1ea3i tr\u1ea3 gi\u00e1 \u0111\u1eaft c\u1ea3 v\u1ec1 ti\u1ec1n b\u1ea1c v\u00e0 kh\u00e1ch h\u00e0ng. Do h\u1eadu qu\u1ea3 c\u1ee7a vi\u1ec7c r\u00f2 r\u1ec9 d\u1eef li\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t v\u1ee5 ki\u1ec7n.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">K\u1ebft lu\u1eadn<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Trong s\u1ed1 nhi\u1ec1u l\u00fd do t\u1ea1i sao b\u1ea3o m\u1eadt trang web l\u00e0 c\u1ea7n thi\u1ebft l\u00e0 n\u00f3 c\u00f3 th\u1ec3 b\u1ea3o v\u1ec7 b\u1ea1n kh\u1ecfi tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd. Th\u1ee9 hai, n\u00f3 c\u00f3 th\u1ec3 gi\u00fap ng\u0103n ch\u1eb7n trang c\u1ee7a b\u1ea1n b\u1ecb hack. Cu\u1ed1i c\u00f9ng, b\u1ea3o m\u1eadt trang web r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u1ed7 l\u1ef1c SEO c\u1ee7a b\u1ea1n. M\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 tr\u00e1nh ho\u00e0n to\u00e0n t\u1ea5t c\u1ea3 c\u00e1c vi ph\u1ea1m, b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u nguy c\u01a1 b\u1ecb hack v\u00e0 b\u1ea3o v\u1ec7 trang c\u1ee7a b\u1ea1n v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a n\u00f3 b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 bi\u1ec7n ph\u00e1p ph\u00f2ng ng\u1eeba c\u01a1 b\u1ea3n.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 m\u00e0 ch\u00fang ta \u0111ang s\u1ed1ng, h\u1ea7u nh\u01b0 m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n m\u1ed9t n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u2013 hay c\u00f2n g\u1ecdi l\u00e0 trang web \u2013 \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. 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